To strengthen its position in the market before the launch 4G services Jio rival Reliance, Bharti Airtel plans to open 1,000 stores in December so that provide customer experience first hand about their service and offer low-priced phones. According to sources, Airtel is in advanced talks with handset manufacturers like Samsung, ZTE, Huawei and Xiaomi launch 4G devices, priced from Rs 4000,
later this year. A source on the plan said the company is expanding its distribution network by adding more company owned company operated (coconut) outlets in an attempt to provide first-hand experience to customers and also make phones affordable dual-mode 4G available. “Airtel has 300 stores and the company will add coconut 1,000 stores in December 2015 (500 in September, additional 500 in December), “the source said. bgr
Adding coconut stores its distribution channel Airtel improve the scope of potential users. No comments were received from the company in this respect. The Airtel distribution channel spans 1.5 million outlets with web presence in 5121 and 464 045 census no census towns and villages country, covering about 86.8 percent of the population as in March 2015. Airtel is the only mobile operator in India to offer 4G services in over 45 cities using the TD-LTE and FDD-LTE technology. The telecommunications company had launched the first 4G services in Kolkata India about three years ago. Billionaire Mukesh Ambani, who owns Reliance Jio Infocomm, will enter the telecommunications business with a smartphone 4G Rs 4,000 in December, providing voice and data services for as low as Rs 300-500 per month. Reliance Jio, commercially launch 4G services in December, it has the largest footprint of liberalized spectrum the country. In 2003, Reliance launched mobile phone for Rs 500 that led to immediate jump in its subscriber base.